case study: four nonpartisan groups in montana
how to launch a vote tripling pledge drive during events in your community
Step 1: Pick the event
The best events to collect vote tripling pledges are non-political community events like concerts, fairs, or famers markets. Those events are excellent opportunities because they are disproportionately attended by non-activists (people who don’t volunteer for political campaigns). Political events like campaign debates and campaign rallies aren’t efficient opportunities to collect vote tripling pledges because these events are disproportionately attended by activists. When activists are asked to vote triple they typical respond saying ‘all my friends vote’ or ‘I’ll definitely remind my friends to vote and don’t need a reminder from you.’
We advise campaigns to run vote tripling pledge drives at the largest community event in their district each month.
Step 2: train your recruiters
Train campaign staffers or volunteers to recruit vote triplers at the event through sharing the Vote Tripling script and sign up form. Your team should aim to sign up at least 30 percent of the attendees they ID as supporters.
Step 3: Save list
After the event is over, collect the lists of new vote triplers and save them to your campaign’s vote tripling database.
Click here for detailed step-by-step instructions on recruiting Vote Triplers at events.