Option 1: partner with us
We’ll help you launch your Vote Tripling program and will share our most up-to-date best practices.
If you’d like, we can even send the SMS reminder messages for your campaign. Also free. We’ll just need to send you an in-kind contribution receipt from our PAC.
We’re happy to partner with any Democratic campaign. If you want to explore partnering with us, please read our one-pager, this short article, and our campaign training manual. and then send us an email with some times you’re available to hop on the phone.
Option 2: Do it yourself
Set a goal. Estimate a goal for how many vote tripling pledges your campaign will collect using our interactive progress-to-goal (PTG) calculator.
Pick your campaign’s vote tripling program “owner.” Our successful alumni campaigns all assigned one high-up staffer as the owner of their vote tripling program, typically the CM. The ‘owner’ monitors how many pledges come through each week (via staff soft reports) and troubleshoots solution with the field team when there aren’t enough pledges coming through to hit their overall campaign pledge goal.
Have your vote tripling program’s “owner” run a pilot during a canvass or community event. For this pilot, the only person who will ask your supporters if they can be counted on to mobilize three friends to vote will be your “owner.” With our alumni campaigns, we learned that campaigns usually stumble a bit when they begin rolling out vote tripling. That’s normal for any new ‘hard ask.’ However, with a bit of practice, campaigns quickly get the hang of the best way to ask voters in their district to support them as vote triplers. It’s imperative that your “owner” has first hand experience asking folks to vote triple before you train other staff/volunteers on this ask. We want to make sure your “owner” has case studies of successful and unsuccessful asks in their mind before they go and train others. For this pilot, print (i) this script and (ii) this sign up form.
Roll out vote tripling across your campaign. There are four ways to collect vote tripling pledges: (i) canvassing, (ii) community events, (iii) bundlers & (iv) cold SMS outreach. Learn how to recruit vote triplers in each of these ways here.
Save your lists. After each day of recruiting vote triplers, save the newest vote triplers in a simple Google Sheets database. Click here to see how to build a simple Google Sheets vote tripling database.
Monitor progress. Make sure your field team and volunteers have clear pledge goals and are adding their daily/weekly pledge counts to their soft reports.
(Optional) Do polling place tripling. One last and easy way to prompt your supporters to mobilize their friends is through the volunteers you staff at polling places on Election Day. Learn how to run a polling place vote tripling program here.
Launch Vote Tripling SMS outreach: Use this detailed step-by-step guide to learn how to launch a Vote Tripling SMS outreach with your volunteers. We advise campaigns to launch their SMS outreach one month before the election (the election will be salient, but your campaign won’t be so busy that you’ll run out of time to do this). Most campaign text between 10,000 and 40,000 voters and, in doing so, enlist 250-2,500 Vote Triplers.
Create Tripler cards: Create Tripler sign up cards using this form and print 500 of them. Give them to your staff and volunteers to carry everywhere they go. Sign up your constituent at canvasses and events. Aim to sign up at least one-third of the individuals you have positive conversations with as Vote Triplers.