what is vote tripling?
Vote Tripling is a free voter turnout pledge technique (not a tech tool) that sparks non-activists to get three friends to vote. Campaigns build lists of ‘vote triplers’ by asking supporters to provide their cell phone number and the first name of three of their friends. Then, the campaigns follow up with their vote triplers and remind them to urge their three friends before key deadlines like registration, early voting, and election day.
To disseminate our free, proven, behavioral science-based GOTV technique that sparks non-activists to get 3 friend to vote
what does votetripling.org do?
Our non-profit research organization’s work centers around (i) refining our open-source pledge technique and (ii) training professionals across the progressive ecosystem to use this technique.
who needs vote tripling?
WHO NEEDS IT: Campaigns & voter turnout organizations.
WHY: To win with relational organizing, campaigns must get non-activists to mobilize their friends. Non-activists are the majority of voters, have stronger ties to irregular voters, and may be more effective messengers than activists. Unfortunately, as of today, campaigns and voter turnout organizations don’t have a method that facilitates non-activist relational organizing at scale.
EVIDENCE: Preliminary results from our RCT suggest our technique has a +10 percentage point impact on early vote turnout. Full results will be known when the Election Day turnout is released this spring.
HOW vote tripling CREATEs PROGRESSIVE CHANGE
Vote Tripling is inherently a part of long-term power building. Once “Person A” becomes a Vote Tripler, you can text that person again and ask him/her to activate their friends for advocacy or for future elections. Therefore, this simple technique will over time build a relational organizing army that can be activated for the cost of a basic texting campaign. Further, the less empowered someone is, the more closely-tied they are to irregular voters. By unleashing the latent power among disempowered liberals, vote tripling will incentivize politicians to spend more time focusing on the 99%.
how votetripling.org makeS money
We haven’t and don’t plan to generate revenue; instead, our goal is to finish inventing, refining, and disseminating this technique, and then to shut down. In January 2020, we plan to merge our team and know-how within an organization that will have broad reach in November 2020.
Spring 2017: We user tested our friend-to-friend voter turnout method in a Congressional election in Montana. We learned people love getting reminded to mobilize their friends.
Fall 2017: We shared our learnings with the Danica Roem for Virginia House of Delgates race and trained her volunteers to get her supporters to pledge to mobilize three friends to vote.
Spring 2018: Vote Tripling spread throughout the US as Congressional candidates in Montana, Arkansas, New Jersey and Texas integrated our tactic into their GOTV efforts.
Fall 2018: Our co-founders quit their jobs to work on Vote Tripling full-time. During our 92-day pilot, 26 campaigns used Vote Tripling to engage non-activist voters.