what’s vote tripling?
Vote Tripling is like a commit to vote pledge, but better. This pledge technique sparks non-activists to get three friends to vote. Campaigns build lists of ‘vote triplers’ by asking supporters to provide their cell phone number and the first name of three of their friends. Then, the campaigns follow up with their vote triplers and remind them to urge their three friends before key deadlines like registration, early voting, and election day.
We’re a non-profit research organization & PAC that disseminates our free, proven, behavioral science-based GOTV technique across the progressive ecosystem
Spring 2017: We user tested our friend-to-friend voter turnout method in a Congressional election in Montana. We learned people love getting reminded to mobilize their friends.
Fall 2017: We shared our learnings with the Danica Roem for Virginia House of Delgates race and trained her volunteers to get her supporters to pledge to mobilize three friends to vote.
Spring 2018: Vote Tripling spread throughout the US as Congressional candidates in Montana, Arkansas, New Jersey and Texas integrated our tactic into their GOTV efforts.
Fall 2018: Our co-founders quit their jobs to work on vote tripling full-time. During our 92-day pilot, 26 campaigns used Vote Tripling to engage non-activist voters.
Spring 2019: Our 2018 test results came back showing vote tripling boosts turnout at 10x the ROI of standard tactics and scales 150x faster than previously best-in-class peer-to-peer tactics.